Michael Rockefeller serves as the CEO of the online marketing firm Active Media (www.activemedia.com), which was an outgrowth of America Online where he consulted for the AOL Greenhouse - providing business, planning and marketing expertise to sites such as The HUB, Urban Legends, PicturePlace and iGolf, among others online areas. Prior to AOL he received his MBA from the Harvard Business School. Michael Rockefeller started his career at at DDB Needham Worldwide Advertising for such clients as Michelin Tires, Weight Watchers and Ore-Ida Foods.

Michael serves on the boards of MOUSE, a New York City-based non-profit empowering students and schools to succeed in the Information Age; Venrock, a venture capital firm; and Rockefeller & Company, an investment manager and advisor. In addition, he serves as the Grand Cellerier to the Burgundy organization the Conferie des Chevaliers du Tastevin.