We announced today crossing the 2 million subscriber mark. Why is this significant, you ask?

Here’s what the number represents to us:

- two million mobile subscribers have given us permission to communicate with them on a regular basis
- two million mobile subscribers receive interesting and relevant content and advertising messages from us each day
- the click-through rates have always been in the double digits and consistently average around 20%
- given the ability to view saved offers and content, the total unique engagement for a campaign is seldom less than 25%, and often as high as 40%
- we are delivering over 200 million impressions a month to a highly engaged audience

With mobile web campaigns averaging click-through rates of under 1%, our reach of 2 million is effectively the same as reaching over 40 million mobile users. We think that’s significant.

Working closely with our carrier partners, we grew our subscriber base 20-fold in the last 14 months, and support over 200 handsets now. But we are not done yet… stay tuned for more exciting updates from your friendly Posse!