Mobile Industry Celebrates the Best of the Best in Mobile Entertainment, Marketing, Media & Technology

Acclaimed awards show reveals finalists at Show Stoppers at CTIA

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Oct. 26 /PRNewswire/ -- The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

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Innovative mobile advertising campaign delivers click-through-rates of over 22%

By Jon Jackson
Mobile Posse - July 10, 2009

Mobile Web. SMS. In Application. Mobile Video. Mobile Search. Active Idle. Marketers have more ways than ever before to reach consumers on the mobile device. Yet, with more options available come more questions from advertisers who want to avoid missteps and make their mobile advertising campaigns successful from the start:

“Where do I begin with mobile marketing?”
“What about my existing advertising plans?”
“How do I do this, exactly?”