Acclaimed awards show reveals finalists at Show Stoppers at CTIA CTIA IT & Entertainment is once again just around the corner. This year I'll be participating on a panel discussion entitled, "Mobile Advertising Strategies & Potential". Other panelists include executives from Yahoo!, HipCricket, RingPlus, Zoove and others who are (re)defining the mobile advertising world. Last week I received a few prep questions for the session, one of which I'll share in advance. Q: How has the mobile advertising landscape changed in the past 12 months from your POV? Free Opt-In Service Utilizes Idle Screen to Provide Relevant and Timely Content SAN DIEGO, CA - Cricket Communications, Inc, a leading provider of unlimited wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ:LEAP), today announced the launch of Cricket MyPerks, a free, opt-in service that provides informational and entertaining content, along with valued offers, directly to the home screen of customers’ mobile devices. |
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