Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS. MetroPCS has launched MyExtras, a free informational service for MetroPCS customer that includes idle-screen advertising and discount offers from retailers, becoming the first carrier in the U.S. to launch idle-screen customer relationship management services for its subscribers. MetroPCS tapped Mobile Posse’s newly launched MobiCRM idle-screen platform for wireless carriers. Let’s start with a quick poll: 1. How often do you want to ask your customers a question? If you’re like most marketers, you probably answered a) Always to question 1. You could probably think of 10 different, important questions to ask your current customer base without even trying. Were you satisfied with your customer experience? Did you take advantage of our recent offer? How can we best serve you? NEW YORK, LONDON, SINGAPORE and SAO PAULO, Oct. 26 /PRNewswire/ -- The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. Chain Store Age - July 8, 2009 Consumers who viewed an Ace Hardware mobile campaign in the week leading up to Memorial Day were 30% more likely to have visited an Ace retail outlet than those who didn't, according to mobile ad provider Mobile Posse in a MediaPost News report. The Ace campaign, handled by Horizon Media, was designed to drive people to Ace Hardware stores for Memorial Day sales on select items. Idle screen mobile marketing campaign generates industry-leading 18% CTR, drives retail store traffic By Giselle Tsirulnik Ace Hardware’s idle screen mobile marketing campaign has generated an 18 percent click-through rate and has helped the retailer drive in-store traffic. The company used Mobile Posse’s idle screen advertising platform to promote popular home maintenance products to mobile consumers. The campaign was launched around Ace’s Memorial Day Sale and invited consumers to visit their local Ace Hardware to take advantage of great deals. By Rick Mathieson Ace is the place where some serious response is being generated through idle screen mobile advertising. Mobile marketing firm Mobile Posse has alerted me that a national campaign promoting home maintenance products to mobile consumers has generated a click through rate of 18%. By Cian Mobile Posse specialises in idle-screen mobile advertising. “Idle-screen” push full-screen display ads to your phone when it’s in “stand-by” mode. As soon as you start using your device, the ads dissappear. Mobile Posse announced today that a campaign it ran for the Ace Hardware chain got a CTR of 18% - which is considerably higher than the average on-line CTR, which is under 1% How does Mobile Posse work? By Michael It looks like the Memorial Day weekend mobile marketing campaign for the Ace Hardware chain was a success. This week, Mobile Posse announced the results of the mobile blitz, which generated an average click-through rate of 18 percent. Customers who learned of the promotion from the campaign were nearly 30% more likely to take a trip to their nearest Ace Hardware. By Mark Walsh Consumers who viewed an Ace Hardware mobile campaign in the week leading up to Memorial Day were 30% more likely to have visited an Ace retail outlet than those who didn't, according to mobile ad provider Mobile Posse. The Ace campaign handled by Horizon Media was aimed at driving people to Ace Hardware stores for Memorial Day sales on items including Adirondack chairs, Round-Up Weed & Grass Killer and Ace Royal Paint. |
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