Daily Weather Information is Still One of the Top Services in Consumers’ Daily Lives By Giselle Tsirulnik Fast food chain McDonald’s is running a mobile campaign, targeting hungry consumers on the idle screens of their mobile phones. The campaign touches on the current economic turmoil and promotes the McDonald’s dollar menu. The campaign encourages consumers to get the most for their buck. “Ads appear within Mobile Posse’s permission-based ad-supported WeatherBug weather content that appears on consumers’ idle screens,” said Jon Jackson, CEO of Mobile Posse, McLean, VA. “The ads are not intrusive at all.” |
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