Free Opt-In Service Utilizes Idle Screen to Provide Relevant and Timely Content SAN DIEGO, CA - Cricket Communications, Inc, a leading provider of unlimited wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ:LEAP), today announced the launch of Cricket MyPerks, a free, opt-in service that provides informational and entertaining content, along with valued offers, directly to the home screen of customers’ mobile devices. Innovative mobile advertising campaign delivers click-through-rates of over 22% By Cian Dairy Queen hired mobile marketing agency Mobile Posse to create a campaign for it’s “Sweet Deals” value menu back in March. Releasing some details of the campaign, Mobile Posse reports that the response to the idle-screen campaign so far has been an impressive click-through-rate of 22% By Cian Mobile Posse specialises in idle-screen mobile advertising. “Idle-screen” push full-screen display ads to your phone when it’s in “stand-by” mode. As soon as you start using your device, the ads dissappear. Mobile Posse announced today that a campaign it ran for the Ace Hardware chain got a CTR of 18% - which is considerably higher than the average on-line CTR, which is under 1% How does Mobile Posse work? By Susan Schrank To promote its new Sweet Deals value menu, Dairy Queen is making its way onto consumer cell phones. The soft-serve ice cream chain and digital agency space150 recently ran a pilot campaign to market the new menu using Mobile Posse's idle screen advertising platform. Ads delivered using the Mobile Posse platform are unobtrusive since they're delivered during the phone's downtime. Also, all content is opt-in, so consumers needn't worry about getting spammed. By Joe Mandese Among the press releases I've received in the past 24 hours, was one from the team at Mobile Posse and Minneapolis digital shop space150 about an especially tasty mobile activation for client Dairy Queen. Maybe it's because the warm weather in the Northeast has gotten my mind -- and tummy -- thinking about ice cream, but I find this campaign, well, delicious.The agency took over Mobile Posse"s idle screen ad platform to offer mobile consumers Dairy Queen's new "Sweet Deals" value menu, and consumer reaponse was indeed sweet By Dianna Dilworth Fast food chain Dairy Queen has begun using mobile marketing in an effort both to reach consumers on the go and to promote its new Sweet Deals value menu and has found the results to be sweet. Dairy Queen's first mobile campaign, which ran in March, saw an average click-through rate of 22%. This campaign was part of an effort by Dairy Queen's digital agency Space150 and mobile marketing services firm Mobile Posse. This was Dairy Queen's first foray into mobile and the first partnership between Space150 and Mobile Posse. By Dan Butcher DQ taps Mobile Posse Mobile Posse Inc., a provider of idle-screen content and advertising for mobile, is helping Dairy Queen to reach consumers on-the-go through their mobile phones. Starting in March, Dairy Queen and digital agency space150 piloted Mobile Posse’s idle-screen advertising platform to promote its new Sweet Deals value menu. |
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