Idle screen mobile marketing campaign generates industry-leading 18% CTR, drives retail store traffic By Cian Mobile Posse specialises in idle-screen mobile advertising. “Idle-screen” push full-screen display ads to your phone when it’s in “stand-by” mode. As soon as you start using your device, the ads dissappear. Mobile Posse announced today that a campaign it ran for the Ace Hardware chain got a CTR of 18% - which is considerably higher than the average on-line CTR, which is under 1% How does Mobile Posse work? By Michael It looks like the Memorial Day weekend mobile marketing campaign for the Ace Hardware chain was a success. This week, Mobile Posse announced the results of the mobile blitz, which generated an average click-through rate of 18 percent. Customers who learned of the promotion from the campaign were nearly 30% more likely to take a trip to their nearest Ace Hardware. By Mark Walsh Consumers who viewed an Ace Hardware mobile campaign in the week leading up to Memorial Day were 30% more likely to have visited an Ace retail outlet than those who didn't, according to mobile ad provider Mobile Posse. The Ace campaign handled by Horizon Media was aimed at driving people to Ace Hardware stores for Memorial Day sales on items including Adirondack chairs, Round-Up Weed & Grass Killer and Ace Royal Paint. |
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