By Dan Butcher
Mobile Marketer - September 26, 2008

Jiffy Lube and several Portland-area companies are taking part in a pilot program that provides free content and discounts exclusively to Cricket Communications' subscribers.

The Cricket Perks pilot program, powered by Mobile Posse, underscores a push by advertisers nationwide to find creative ways to reach potential customers. Subscriber can access content such as the weather forecast, a list of new movies, ticket discounts and restaurant deals.