Revol Wireless | mobileposse

Ford mobile ads reach 1M consumers, achieve 20 percent CTR

February 03, 2010

Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

The automaker tapped Mobile Posse for the campaign, which ran during November and December. Ford ran a national campaign promoting the launch of the redesigned Taurus, reaching more than 1 million of Mobile Posse’s opted-in base of mobile consumers across 210 designated market areas (DMAs).

Revol Perks

Revol Perks brings content, offers, and advertisements to the top level of Revol mobile devices. Revol subscribers opt-in to the Revol Perks program to receive exclusive offers from recognized brands like Panera Bread, Pizza Hut, Chili’s Restaurants, CBS and Chevrolet.

From the press release:

Revol Wireless and Mobile Posse launch idle screen content and advertising solution

November 15, 2007

Just like the further up you adverts are in the page makes AdSense money; anything in mobile on the idle screen rocks. Revol Wireless and Mobile Posse are launching a commercial rollout of Mobile Posse’s ad solution. The service will be branded Revol Perks and will bring free ads and content to Revol mobile devices.

GoMoNews - November 15, 2007

Rating: we heart the idle screen

Just like the further up you adverts are in the page makes AdSense money; anything in mobile on the idle screen rocks.

Revol Wireless and Mobile Posse are launching a commercial rollout of Mobile Posse’s ad solution. The service will be branded Revol Perks and will bring free ads and content to Revol mobile devices.

It says this is permission based – so opt-in. Once in; then the relevant software is downloaded to the phone.

Mobile Posse who?

Mobile Posse, Revol, Revol Perks, idle screen, mobile content, mobile advertising,

Ohio operator innovates with “idle screen” advertising

May 23, 2007

Regional, flat-rate carrier Revol has started testing an advertising-supported wireless service that allows users to get a discount on their bills if they agree to receive content, advertising and promotional offers on their phones.

By Sue Marek
Wireless Federation - May 23, 2007

Revol, Revol Perks, Mobile Posse, mobile advertising, idle screen

Revol Testing Ads on Cell Phones

May 17, 2007

Revol Wireless customers in Northeast Ohio are helping test a new type of direct marketing. The regional wireless provider, based in Independence, recently partnered with Mobile Posse Inc. to bring targeted advertising to some customers' cell phone screens.

By Shaheen Samavati
The Plain Dealer - May 17, 2007

Revol Wireless customers in Northeast Ohio are helping test a new type of direct marketing.

The regional wireless provider, based in Independence, recently partnered with Mobile Posse Inc. to bring targeted advertising to some customers' cell phone screens.

Advertisers are eager for the chance to send messages directly to the "idle screens" of cell phone users nationwide. But most U.S. wireless carriers have so far been reluctant to embrace the idea for fear of alienating consumers.

Revol, Revol Perks, mobile advertising, idle screen, Mobile Posse, Celltick, LiveScreen Media, Third Screen Media, TSM

Revol partners with Mobile Posse

November 14, 2007

Revol Wireless in Independence has committed to a long-term partnership with Mobile Posse Inc., a McLean, Va., company that makes mobile advertising software. The regional wireless provider launched a test version of Mobile Posse's service, branded Revol Perks, in March with 17 advertisers.

The Plain Dealer - November 14, 2007

Revol, Revol Perks, Mobile Posse, mobile advertising

Revol Wireless and Mobile Posse Launch Full Commercial Rollout of Idle Screen Content and Advertising Solution

Mobile Posse brings content and offers to the top screen of cell phones via Revol Perks

November 14, 2007

MobiCRM: Active Idle Screen CRM

Activate the Idle Screen
Mobile Posse's active idle screen platform, MobiCRM, enables leading carriers like Verizon Wireless, Alltel Wireless, Cricket Communications and Revol Wireless, to engage subscribers through existing mobile idle screen inventory with timely, graphically-rich, and interactive customer relationship management messages.

Bottom Line Results

Dairy Queen mobile ads see 22 percent CTR

April 28, 2009

DQ taps Mobile Posse

By Dan Butcher
Mobile Marketer - April 28, 2009

DQ taps Mobile Posse
A recent Dairy Queen mobile ad campaign saw a click-through-rate of more than 22 percent, proving once again the effectiveness of the mobile channel to engage consumers.

Mobile Posse Inc., a provider of idle-screen content and advertising for mobile, is helping Dairy Queen to reach consumers on-the-go through their mobile phones. Starting in March, Dairy Queen and digital agency space150 piloted Mobile Posse’s idle-screen advertising platform to promote its new Sweet Deals value menu.

Mobile Posse, Dairy Queen, Sweet Deals, Space 150, mobile advertising, idle screen