Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent. The automaker tapped Mobile Posse for the campaign, which ran during November and December. Ford ran a national campaign promoting the launch of the redesigned Taurus, reaching more than 1 million of Mobile Posse’s opted-in base of mobile consumers across 210 designated market areas (DMAs). GoMoNews - November 15, 2007 Rating: we heart the idle screen Just like the further up you adverts are in the page makes AdSense money; anything in mobile on the idle screen rocks. Revol Wireless and Mobile Posse are launching a commercial rollout of Mobile Posse’s ad solution. The service will be branded Revol Perks and will bring free ads and content to Revol mobile devices. It says this is permission based – so opt-in. Once in; then the relevant software is downloaded to the phone. Mobile Posse who? By Sue Marek Regional, flat-rate carrier Revol has started testing an advertising-supported wireless service that allows users to get a discount on their bills if they agree to receive content, advertising and promotional offers on their phones. By Shaheen Samavati Revol Wireless customers in Northeast Ohio are helping test a new type of direct marketing. The regional wireless provider, based in Independence, recently partnered with Mobile Posse Inc. to bring targeted advertising to some customers' cell phone screens. Advertisers are eager for the chance to send messages directly to the "idle screens" of cell phone users nationwide. But most U.S. wireless carriers have so far been reluctant to embrace the idea for fear of alienating consumers. The Plain Dealer - November 14, 2007 Mobile Posse brings content and offers to the top screen of cell phones via Revol Perks |
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