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By Rhonda Wickham
Wireless Week - December 14, 2007

Mobile Posse, a mobile content and advertising solution provider, has raised $10 million in series B equity financing. New investor Softbank Capital led the round, which also included Court Square Ventures, Columbia Capital and individual investors.

The new funding will target ongoing trials and commercial implementations as well as expand the advertising sales division to market the solution to a larger audience.

Second Round Investors Include Softbank Capital, Court Square Ventures and Columbia Capital

McLean, VA – Mobile Posse Inc., a leading mobile content and advertising solution provider, announced today that it has raised $10 million in series B equity financing. New investor Softbank Capital led the round, which also included Court Square Ventures, Columbia Capital, and individual investors.

The new funding will facilitate commercial implementation with additional carriers as well as expand the depth and breadth of Mobile Posse’s advertising sales division.

Mobile Posse is a privately held company. Top tier investors, such as SoftBank Capital, Court Square Ventures, and Columbia Capital, invested in Mobile Posse's Series B round.

  • "Mobile Posse’s technology is very appealing for carriers, especially because trials have indicated that offering the idle screen solution not only drives higher ARPU but also increases subscriber loyalty.”

    - Harry Hopper, Partner at Columbia Capital