Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

The automaker tapped Mobile Posse for the campaign, which ran during November and December. Ford ran a national campaign promoting the launch of the redesigned Taurus, reaching more than 1 million of Mobile Posse’s opted-in base of mobile consumers across 210 designated market areas (DMAs).

Sends Coupons, Offers, Trivia and Other Information to the Mobile Phone

LAS VEGAS, BASKING RIDGE, NJ, and MCLEAN, VA - From CTIA WIRELESS 2009, Verizon Wireless, the nation's leading wireless service provider, today announced the availability of Daily Scoop, which offers Verizon Wireless customers customized sports scores, weather, trivia, local gas prices and more, along with offers and discounts from local and national retailers.

By Dan Butcher
Mobile Marketer - April 28, 2009

DQ taps Mobile Posse
A recent Dairy Queen mobile ad campaign saw a click-through-rate of more than 22 percent, proving once again the effectiveness of the mobile channel to engage consumers.

Mobile Posse Inc., a provider of idle-screen content and advertising for mobile, is helping Dairy Queen to reach consumers on-the-go through their mobile phones. Starting in March, Dairy Queen and digital agency space150 piloted Mobile Posse’s idle-screen advertising platform to promote its new Sweet Deals value menu.