Company Reaches 10 Million Subscribers on the Mobile Home Screen MCLEAN, Va., Dec 21, 2011 -- Mobile Posse, Inc., the leading provider of mobile home screen advertising and CRM solutions in the U.S., now reaches more than 10 million mobile consumers with active home screen messaging -- 25 percent of which use smartphones. In addition, the company reaches 2 million Hispanics and 3 million Android users, allowing advertisers even greater capability and reach for targeting specific audiences. Leading Mobile Messaging and Advertising Company Also Reaches 1.5 Million Hispanics and Two Million Android Users Mclean, VA-based Mobile Messaging and Advertising Company Generates More Than 750 Million Monthly Impressions via Home Screen Messaging McLean, VA -- July, 15, 2011 -- Mobile Posse, Inc., the leading provider of mobile home screen advertising and content solutions in the U.S., now reaches more than seven million mobile consumers with active idle screen messaging -- 25 percent of which use smartphones. The company delivers more than 750 million impressions a month to its highly engaged opted in subscriber base, and continues to achieve click through rates in the double digits. McLean, VA-based Mobile Messaging and Advertising Company Continues its Rapid Growth McLean, VA. -- June 14, 2011 -- Mobile Posse, Inc., the leading provider of mobile home screen advertising and content solutions, today announced the opening of its New York City office located at 80 Fifth Avenue. The new office will serve as the home base for the company's newly hired executive, Greg Wester, and his ad sales team. MOBILE POSSE, INC. LICENSE AGREEMENT AND TERMS OF SERVICE Welcome. You may use Mobile Perks software, services, applications and updates ("Applications") only on the condition that you abide by the following terms ("Terms"). Please review them. YOU MAY SIGNIFY YOUR AGREEMENT TO THESE TERMS ELECTRONICALLY EITHER BY: • YOUR ACT OF ACQUIRING THE APPLICATIONS FROM AN APPLICATION STORE, Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent. The automaker tapped Mobile Posse for the campaign, which ran during November and December. Ford ran a national campaign promoting the launch of the redesigned Taurus, reaching more than 1 million of Mobile Posse’s opted-in base of mobile consumers across 210 designated market areas (DMAs). Idle screen advertising campaign reaches over 1MM mobile users, generates average CTR of 20% MCLEAN, VA, February 2, 2010 – Mobile Posse is helping Ford Motor Company to drive consumer interest in its all-new 2010 Ford Taurus. During November and December 2009, Ford ran a national campaign promoting the launch of the redesigned Taurus to Mobile Posse’s opted-in base of mobile consumers. Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS. MetroPCS has launched MyExtras, a free informational service for MetroPCS customer that includes idle-screen advertising and discount offers from retailers, becoming the first carrier in the U.S. to launch idle-screen customer relationship management services for its subscribers. MetroPCS tapped Mobile Posse’s newly launched MobiCRM idle-screen platform for wireless carriers. SoftBank Capital is an independent venture capital firm focused on high-growth technology-based businesses benefiting from the rapid deployment and adoption of broadband and mobile technologies. With principal offices in Boston and New York, SoftBank Capital brings a unique combination of experience in operations, technology, strategy, corporate finance, new media and international markets to its portfolio investments. For more about SoftBank Capital see www.softbank.com. Michael Rockefeller serves as the CEO of the online marketing firm Active Media (www.activemedia.com), which was an outgrowth of America Online where he consulted for the AOL Greenhouse - providing business, planning and marketing expertise to sites such as The HUB, Urban Legends, PicturePlace and iGolf, among others online areas. Prior to AOL he received his MBA from the Harvard Business School. Michael Rockefeller started his career at at DDB Needham Worldwide Advertising for such clients as Michelin Tires, Weight Watchers and Ore-Ida Foods. |
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