Innovative mobile advertising campaign delivers click-through-rates of over 22% By Dianna Dilworth Fast food chain Dairy Queen has begun using mobile marketing in an effort both to reach consumers on the go and to promote its new Sweet Deals value menu and has found the results to be sweet. Dairy Queen's first mobile campaign, which ran in March, saw an average click-through rate of 22%. This campaign was part of an effort by Dairy Queen's digital agency Space150 and mobile marketing services firm Mobile Posse. This was Dairy Queen's first foray into mobile and the first partnership between Space150 and Mobile Posse. By Giselle Tsirulnik Fast food chain McDonald’s is running a mobile campaign, targeting hungry consumers on the idle screens of their mobile phones. The campaign touches on the current economic turmoil and promotes the McDonald’s dollar menu. The campaign encourages consumers to get the most for their buck. “Ads appear within Mobile Posse’s permission-based ad-supported WeatherBug weather content that appears on consumers’ idle screens,” said Jon Jackson, CEO of Mobile Posse, McLean, VA. “The ads are not intrusive at all.” |
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