Mobile Posse Enhances its Service Offering with Timely and Valuable Content that Consumers Want Companies collaborate to distribute fun and informative original content to the idle screens of mobile phones New sales promotion lets agencies and brands trial idle screen mobile advertising risk-free Sends Coupons, Offers, Trivia and Other Information to the Mobile Phone LAS VEGAS, BASKING RIDGE, NJ, and MCLEAN, VA - From CTIA WIRELESS 2009, Verizon Wireless, the nation's leading wireless service provider, today announced the availability of Daily Scoop, which offers Verizon Wireless customers customized sports scores, weather, trivia, local gas prices and more, along with offers and discounts from local and national retailers. Innovative mobile advertising campaign delivers click-through-rates of over 22% |