By Jason Ankeny By Jason Ankeny By Sue Marek Like many of you, I've closely followed the current mobile advertising craze. I've heard numerous vendor pitches and listened to debates about the pros and cons of delivering ads to consumers via their mobile phones. By Jason Ankeny By Jason Ankeny Alltel Wireless announced the launch of Alltel Perks, offering subscribers customized content including sports scores, weather, discounts and trivia directly to their mobile handsets. Available for download via the Alltel Shop, Alltel Perks (powered by content and advertising services provider Mobile Posse) delivers content to the idle screen when the phone is not in use--subscribers will receive content including coupons from local merchants and favorite restaurants, sports scores, local weather forecasts and more. |
| MOBILE POSSE IS AVAILABLE ON SELECT HANDSETS FROM OUR CARRIER PARTNERS |
