Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent. The automaker tapped Mobile Posse for the campaign, which ran during November and December. Ford ran a national campaign promoting the launch of the redesigned Taurus, reaching more than 1 million of Mobile Posse’s opted-in base of mobile consumers across 210 designated market areas (DMAs). Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS. MetroPCS has launched MyExtras, a free informational service for MetroPCS customer that includes idle-screen advertising and discount offers from retailers, becoming the first carrier in the U.S. to launch idle-screen customer relationship management services for its subscribers. MetroPCS tapped Mobile Posse’s newly launched MobiCRM idle-screen platform for wireless carriers. By Dan Butcher Jiffy Lube and several Portland-area companies are taking part in a pilot program that provides free content and discounts exclusively to Cricket Communications' subscribers. The Cricket Perks pilot program, powered by Mobile Posse, underscores a push by advertisers nationwide to find creative ways to reach potential customers. Subscriber can access content such as the weather forecast, a list of new movies, ticket discounts and restaurant deals. By Dan Butcher Mobile content and advertising company Mobile Posse Inc. has partnered with sports information provider Stats LLC to bring ad-supported sports content to mobile. Stats will provide Mobile Posse with up-to-the-minute information for MLB, NFL, NBA, NHL, college football, college basketball and NASCAR games. The product automatically updates real-time data, including scores and trivia, on every player, team and event played. IDC's top 10 are said to punch above their weight By Mickey Alam Khan Market researcher IDC has identified 10 mobile companies with the potential this year to impact the market disproportionate to their current size. The companies listed by IDC – in alphabetical order – are Aegis Mobile, Enterprise Mobile, Gearworks, Hook Mobile, Inside Contactless, Medio Systems, mFoundry, Mobile Posse, Mobilians and vLingo. By Giselle Tsirulnik Ace Hardware’s idle screen mobile marketing campaign has generated an 18 percent click-through rate and has helped the retailer drive in-store traffic. The company used Mobile Posse’s idle screen advertising platform to promote popular home maintenance products to mobile consumers. The campaign was launched around Ace’s Memorial Day Sale and invited consumers to visit their local Ace Hardware to take advantage of great deals. By Dan Butcher DQ taps Mobile Posse Mobile Posse Inc., a provider of idle-screen content and advertising for mobile, is helping Dairy Queen to reach consumers on-the-go through their mobile phones. Starting in March, Dairy Queen and digital agency space150 piloted Mobile Posse’s idle-screen advertising platform to promote its new Sweet Deals value menu. By Giselle Tsirulnik Cricket Communications Inc. has launched Cricket MyPerks, a free, opt-in service that provides informational and entertaining content, along with offers, directly to the home screen of customers’ mobile devices. By Dan Butcher Fast food franchise Jack in the Box is running a mobile coupon campaign to drive consumers to its restaurants in six states. Three separate mobile ads are currently running on the idle screens of consumers’ handsets within select U.S. markets. To power the campaign, Jack in the Box Inc. tapped idle-screen advertising services firm Mobile Posse Inc., which is guaranteeing advertisers a minimum click-through-rate of 10 percent. By Mickey Alam Khan New shtick for Pizza Hut |
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