Apple at the moment is not leading the rankings of smartphone vendors when it comes to shipments, but when it comes to mindshare, especially in North America, the company continues to blow away the competition, according to a new survey. Meanwhile, a separate piece of research—which did not include Apple’s mobile devices—found that HTC and Motorola models are scoring highest with users. Read the full story here... By James Quintana Pearce By Tricia Duryee By Tricia Duryee Mobile Posse Partners with STATS: McLean, Va.-based Mobile Posse, which provides advertising and content for a phone’s idle screen, said today it partnered with STATS, sports information provider. Mobile Posse has found in surveys that current subscribers of the service value sport scores and sports content, and produce a click-through rate of about 20 percent. By James Quintana Pearce By Joseph Weisenthal By Cian Mobile Posse specialises in idle-screen mobile advertising. “Idle-screen” push full-screen display ads to your phone when it’s in “stand-by” mode. As soon as you start using your device, the ads dissappear. Mobile Posse announced today that a campaign it ran for the Ace Hardware chain got a CTR of 18% - which is considerably higher than the average on-line CTR, which is under 1% How does Mobile Posse work? By James Quintana Pearce MocoNews - October 9, 2008 WeatherBug Taps Mobile Posse For Ad-Supported Weather Info: WeatherBug is trying to ad more relevant advertising to its live, local weather information through Mobile Posse’s advertising platform. The deal calls for a series of ad-supported sponsorships. |
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