Daily Weather Information is Still One of the Top Services in Consumers’ Daily Lives By Dan Butcher Fast food franchise Jack in the Box is running a mobile coupon campaign to drive consumers to its restaurants in six states. Three separate mobile ads are currently running on the idle screens of consumers’ handsets within select U.S. markets. To power the campaign, Jack in the Box Inc. tapped idle-screen advertising services firm Mobile Posse Inc., which is guaranteeing advertisers a minimum click-through-rate of 10 percent. |
| MOBILE POSSE IS AVAILABLE ON SELECT HANDSETS FROM OUR CARRIER PARTNERS |
