NEW YORK, LONDON, SINGAPORE and SAO PAULO, Oct. 26 /PRNewswire/ -- The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

By Noel Jeffrey
Package Design Magazine - May 1, 2009

It is a bold, new design frontier, but sending messages to mobile devices has already become a powerful part of many major integrated marketing campaigns. Messages can be text with a code offering a coupon or inviting people to a website, or an image with text and an offer, or a barcode with information and an offer, and lots more. Packages and labels have a strong role to play in this universe.