By Jon Jackson Wireless carriers are spending billions every year, but very few of those dollars go toward communicating with the people who generate their revenue. Inefficient or non-existent CRM (Customer Relationship Management) strategies and platforms have resulted in billions of dollars in lost opportunity and wasted efforts. Most carriers ignore the problem, but, with limited resource investment, significant improvement can be made to the carrier/customer relationship, and with that comes an increase in revenue and a decrease in cost. Leading Mobile Messaging and Advertising Company Also Reaches 1.5 Million Hispanics and Two Million Android Users The MTV Video Music Awards are always a hot topic around the Mobile Posse water cooler this time of year. Each year, it seems that viewers come away with one unforgettable moment that resonates in our collective pop culture consciousness, whether it’s Kanye West interrupting Taylor Swift’s acceptance speech, the infamous smooch between Britney Spears and Madonna, or Lady Gaga’s bizarre “meat outfit.” Mclean, VA-based Mobile Messaging and Advertising Company Generates More Than 750 Million Monthly Impressions via Home Screen Messaging McLean, VA -- July, 15, 2011 -- Mobile Posse, Inc., the leading provider of mobile home screen advertising and content solutions in the U.S., now reaches more than seven million mobile consumers with active idle screen messaging -- 25 percent of which use smartphones. The company delivers more than 750 million impressions a month to its highly engaged opted in subscriber base, and continues to achieve click through rates in the double digits. CJ PayPerCall drives millions in commissions and revenue for advertisers and publishers. Mobile Industry Celebrates the Best of the Best in Mobile Entertainment, Marketing, Media & Technology NEW YORK, LONDON, SINGAPORE and SAO PAULO, Oct. 26 /PRNewswire/ -- The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. |
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