McLean, VA, November 10, 2009 –Mobile Posse, Inc., the leading provider of active idle screen content and advertising solutions for mobile, today announced the launch of MobiCRM, a new idle screen CRM platform for wireless carriers. MobiCRM enables carriers to reach their customers with graphical and interactive messages on the most-viewed real estate on the mobile phone: the idle screen. The platform lets carriers leverage largely unused idle screen inventory for proactive and ongoing customer communications.