Over 23% CTR and 12% of the Audience Reached Responds to a Mobile Survey

McLean, VA, April 7, 2010 – Mobile Posse Inc., the leader in active idle screen advertising and CRM, announced today the results of a mobile survey it recently conducted on Tiger Wood’s return to golf. The survey, delivered to idle screens of mobile devices nationwide, drove over 23% click-through rate from the banner, with over 36% of the engaged audience responding to the survey via the Mobile Posse application.

Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

The automaker tapped Mobile Posse for the campaign, which ran during November and December. Ford ran a national campaign promoting the launch of the redesigned Taurus, reaching more than 1 million of Mobile Posse’s opted-in base of mobile consumers across 210 designated market areas (DMAs).

Idle screen advertising campaign reaches over 1MM mobile users, generates average CTR of 20%

MCLEAN, VA, February 2, 2010 – Mobile Posse is helping Ford Motor Company to drive consumer interest in its all-new 2010 Ford Taurus. During November and December 2009, Ford ran a national campaign promoting the launch of the redesigned Taurus to Mobile Posse’s opted-in base of mobile consumers.

Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS.

MetroPCS has launched MyExtras, a free informational service for MetroPCS customer that includes idle-screen advertising and discount offers from retailers, becoming the first carrier in the U.S. to launch idle-screen customer relationship management services for its subscribers. MetroPCS tapped Mobile Posse’s newly launched MobiCRM idle-screen platform for wireless carriers.