This morning we issued a press release announcing results from a recent mobile advertising campaign run by Ford on the Mobile Posse active idle screen network. Conceived by Ford Agency Team Detroit, the campaign promoted Ford’s brand-new Taurus sedan and generated some pretty impressive results: the campaign boasted an average CTR of 20% and nearly half of our unique users engaged with at least one Taurus ad during the campaign.

This opportunity is with Mobile Posse (http://www.mobileposse.com), the leading idle screen message delivery company in the US. The company is backed by top-tier venture firms and is commercially launched on five mobile operators. The position is in McLean, VA.

Mobile Posse Inc. has launched MobiCRM, a new idle-screen CRM platform for wireless carriers.

MobiCRM enables carriers to reach their customers with graphical and interactive messages on their cell phone’s idle screen. The platform lets carriers leverage largely unused idle screen inventory for proactive and ongoing customer communications. Mobile Posse’s idle-screen platform powers MetroPCS MyExtras, a free informational service for MetroPCS customers. MetroPCS is the first carrier in the U.S. to launch idle screen CRM services for its subscribers.

McLean, VA, November 10, 2009 –Mobile Posse, Inc., the leading provider of active idle screen content and advertising solutions for mobile, today announced the launch of MobiCRM, a new idle screen CRM platform for wireless carriers. MobiCRM enables carriers to reach their customers with graphical and interactive messages on the most-viewed real estate on the mobile phone: the idle screen. The platform lets carriers leverage largely unused idle screen inventory for proactive and ongoing customer communications.