Mobile Posse Continues its Rapid Growth — Adds to its management Team and Now Reaches 4 million Mobile Consumers
June 16, 2010
Over 23% CTR and 12% of the Audience Reached Responds to a Mobile Survey McLean, VA, April 7, 2010 – Mobile Posse Inc., the leader in active idle screen advertising and CRM, announced today the results of a mobile survey it recently conducted on Tiger Wood’s return to golf. The survey, delivered to idle screens of mobile devices nationwide, drove over 23% click-through rate from the banner, with over 36% of the engaged audience responding to the survey via the Mobile Posse application.
April 07, 2010
Active Idle Screen Company Raises Additional Capital to Fund Continued Growth
February 23, 2010
February 03, 2010
Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent. The automaker tapped Mobile Posse for the campaign, which ran during November and December. Ford ran a national campaign promoting the launch of the redesigned Taurus, reaching more than 1 million of Mobile Posse’s opted-in base of mobile consumers across 210 designated market areas (DMAs). This morning we issued a press release announcing results from a recent mobile advertising campaign run by Ford on the Mobile Posse active idle screen network. Conceived by Ford Agency Team Detroit, the campaign promoted Ford’s brand-new Taurus sedan and generated some pretty impressive results: the campaign boasted an average CTR of 20% and nearly half of our unique users engaged with at least one Taurus ad during the campaign.
February 02, 2010
Idle screen advertising campaign reaches over 1MM mobile users, generates average CTR of 20% MCLEAN, VA, February 2, 2010 – Mobile Posse is helping Ford Motor Company to drive consumer interest in its all-new 2010 Ford Taurus. During November and December 2009, Ford ran a national campaign promoting the launch of the redesigned Taurus to Mobile Posse’s opted-in base of mobile consumers.
February 02, 2010
This opportunity is with Mobile Posse (http://www.mobileposse.com), the leading idle screen message delivery company in the US. The company is backed by top-tier venture firms and is commercially launched on five mobile operators. The position is in McLean, VA.
November 19, 2009
Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS. MetroPCS has launched MyExtras, a free informational service for MetroPCS customer that includes idle-screen advertising and discount offers from retailers, becoming the first carrier in the U.S. to launch idle-screen customer relationship management services for its subscribers. MetroPCS tapped Mobile Posse’s newly launched MobiCRM idle-screen platform for wireless carriers. type:
Carrier
November 10, 2009
Mobile Posse Inc. has launched MobiCRM, a new idle-screen CRM platform for wireless carriers. MobiCRM enables carriers to reach their customers with graphical and interactive messages on their cell phone’s idle screen. The platform lets carriers leverage largely unused idle screen inventory for proactive and ongoing customer communications. Mobile Posse’s idle-screen platform powers MetroPCS MyExtras, a free informational service for MetroPCS customers. MetroPCS is the first carrier in the U.S. to launch idle screen CRM services for its subscribers. type:
Carrier
November 10, 2009
By Jason Ankeny type:
Carrier
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