Valued at $16 billion per square-inch, the mobile home screen represents the most valuable real estate in the world. That's why companies like Facebook, Samsung, and Google are making a play for the most-viewed mobile screen.
This report, produced in partnership bewteen Mobile Posse and Phoenix Marketing International, provides the first-ever in-depth research of the mobile home screen. Along with primary research from both Phoenix Marketing International and Mobile Posse, the report organizes existing and custom home screen-specific research from Nielsen, Arbitron Mobile, Lumi Mobile, and more into one comprehensive report.
Questions answered in the report include:
For answers to these questions and more, download The Ultimate Guide to the Next Big Wave in Mobile: the Home Screen now!