The iPhone continues to inspire strong brand loyalty, but when it comes to other smartphones, retailers have a huge opportunity to influence buyers at the point of sale. Among 12,000 people who bought mid-to-lower-price smartphones this year, 34% said they had no specific phone model in mind when they entered the store to buy a phone, and 11% said they did have a phone in mind, but made a different choice once they were inside the store.

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