Ford recently deployed idle-screen advertising via mobile phones and devices to help drive interest in its 2010 Taurus. From September through November 2009, the idle-screen ad racked up an enviable 20% average click-through rate. Working with Mobile Posse Inc., a provider of mobile marketing services, Ford increased purchase consideration and referred consumers to the Taurus mobile Web site, where they could view product videos, find a dealer and receive more information. You can read the full story here. http://bit.ly/brN3XX