Marketers, pay attention: broadcast radio and mobile music listening are neck-in-neck, according to a new survey from -Mobile Posse, Inc.,a provider of mobile home screen CRM.

According to the digital audio experts at TargetSpot, the world’s largest digital audio ad network, not only are consumers listening more at home and in the office, but on tablets, mobile phones and PCs.

And while terrestrial radio remains strong, it’s the online broadcast and/or pureplay stations that are gaining clicks and listenership.

This makes sense to us. If you start using digital music services – whether customized stations, mixes, or cloud-based collections of your own music library – you can get addicted to personalized programming and choices. Some consolidation in the field is likely down the road, though.

Read the full story at TechJournal