Mobile Posse Inc. has launched MobiCRM, a new idle-screen CRM platform for wireless carriers.
MobiCRM enables carriers to reach their customers with graphical and interactive messages on their cell phone’s idle screen. The platform lets carriers leverage largely unused idle screen inventory for proactive and ongoing customer communications. Mobile Posse’s idle-screen platform powers MetroPCS MyExtras, a free informational service for MetroPCS customers. MetroPCS is the first carrier in the U.S. to launch idle screen CRM services for its subscribers.
MobiCRM allows service providers to proactively deliver informative and engaging idle screen messages throughout the customer lifecycle. Mobile Posse’s CRM platform is designed to support all aspects of the customer experience, from initial customer education to ongoing customer service and support. For example, the platform can be used to educate users about new products and features, to seek customer feedback about their wireless service, or to remind users of an upcoming event, such as a payment due date. In addition, the platform supports a range of integrated call-to-actions – including click-to-call, click-to-web, and click-to-SMS – which serve to maximize and streamline customer response. By design, messages are only delivered to the customer’s mobile phone when not in use, ensuring a superior and non-intrusive user experience.
MetroPCS MyExtras delivers important carrier announcements and helpful information to MetroPCS subscribers. New customers are welcomed with a comprehensive introduction to their wireless service. MyExtras also educates users about their current rate plan, offers tutorials on advanced wireless services, and provides answers to frequently-asked-questions. MetroPCS subscribers may elect to receive optional content messages, like weather forecasts, local gas prices, and sports scores, along with occasional offers from local and national retailers. MyExtras is preloaded on new MetroPCS phones and is available to current MetroPCS customers as a downloadable application from the BREW catalog on their mobile phone. There is no cost for end users to download or use the MyExtras application.
