Mobile Marketing Today - October 9, 2008

Mobile Posse and WeatherBug have hooked up to make good use of the idle screen on your cell phone - displaying your local weather info. Mobile Posse's technology delivers permission-based content and ads to a phone's idle screen, so the advertising doesn't get in the way of whatever else you want to do.

With the addition of WeatherBug content, Mobile Posse is now poised to ink ad-supported sponsorships to help brands get their message in front of consumers in a non-intrusive way, by sponsoring one of the most popular mobile services: the weather.