Steve Sincavage Joins Team as Company Experiences Tremendous Growth

McLean, VA. -- Jan. 30, 2012 -- Mobile Posse, the leading provider of mobile home screen messaging, today announced the appointment of Steve Sincavage as Chief Financial Officer. With an extensive background in accounting, finance, legal, and administrative operations, Sincavage brings more than 16 years of experience and a proven track record with high-growth technology companies.

Prior to joining Mobile Posse, Sincavage spent six years with Rivermine Software, Inc., a Telecom Expense Management solutions company. During his tenure as CFO, the company grew more than 400 percent over a four year period and was successfully sold to Emptoris, Inc. Sincavage helped raise $13.7M in venture funding and $7M in venture debt financing, which helped to power the company’s extensive growth. He also helped reposition the company’s financial model from a perpetual software license revenue model to a SaaS revenue model. Sincavage has also held financial positions at Fine Point Technologies, Digital Paper Corporation and Honeywell.

"Steve’s addition to the team really helps position Mobile Posse for strategic growth, and continued execution for our clients and customers," said Jon Jackson, CEO of Mobile Posse. "We’re delighted that Steve has joined us to help create a valuable company for our partners and investors.”

This appointment to the executive team comes on the heels of Mobile Posse’s announcement that it now reaches more than 10 million mobile consumers with active home screen messaging -- 25 percent of which use smartphones. In addition, the company reaches 2 million Hispanics and 3 million Android users, allowing advertisers even greater capability and reach for targeting specific audiences.
An increasing number of carriers utilize Mobile Posse to engage subscribers including Verizon Wireless, MetroPCS, U.S. Cellular, and Cricket. The Mobile Posse platform allows advertisers and wireless carriers to proactively engage consumers with graphical and interactive messages via the home screen of mobile phones. Consumers opt–in to the free service to receive helpful and timely information, such as weather forecasts and local gas prices, along with valuable offers from national and local advertisers. Carriers leverage the platform to deliver full–screen, full–color CRM messages supporting customer service and product initiatives.

About Mobile Posse:
Mobile Posse, Inc. is the leading provider of next-generation mobile marketing, CRM and research solutions for the home screen. Mobile Posse enables advertisers, content providers, research organizations and wireless carriers to proactively reach consumers through the prime real-estate on the mobile phone. The first company to commercially launch graphically-rich and interactive home screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry-leading results for marketers. Mobile Posse powers home screen content and advertising delivery solutions for leading national and regional wireless carriers. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA, with offices in New York and San Francisco. For more information about Mobile Posse, please visit http://www.mobileposse.com.