Gives Brands the Ability to Survey the General Population and Target Unique Audiences Across All Types of Mobile Phones and Plans

McLean, Va. Nov. 9, 2011 - Mobile Posse, the leading provider of mobile homescreen CRM, advertising, and content solutions in the U.S., today announces the launch of a new mobile market research solution, along with initial partners SurveySwipe and iPinion.

Mobile Posse's new solution has two offerings that transform research via mobile: MobiSurvey and MobiPanels. Demand for mobile research is high among marketers and carriers alike. As social and local awareness continue to converge on mobile, the prospect and opportunity for targeted research grows exponentially.

MobiSurvey enables marketers and consumer-research analysts to survey owners of all phone types, regardless of data plan. Many of today's top mobile research tools require survey participants to own a smartphone with a data plan, and in doing so the research completely excludes a significant portion of the mobile audience. MobiSurvey expands research capabilities to the broadest range of U.S. mobile customers, including smartphone and feature phone users that do not have data plans. MobiSurvey provides researchers robust functionality and full account management support.

MobiPanels enables researchers to leverage the MobiSurvey tool to reach a large audience at either a local or national level. It offers a nationwide panel of more than 10 million mobile consumers and a growing list of panels based on various customer segments, including: Hispanics, African Americans, superstore shoppers, new mobile handset owners, pet owners, eBook readers, coupon users, back-to-school shoppers, just to name a few. Custom panels can be developed with a 48-hour turnaround time and targeted to a specific demographic or audience type.

"The ability to target specific demographics of highly-engaged audiences via mobile is high on the wish list of every marketer," said Jon Jackson, CEO of Mobile Posse. "By offering these new tools and capabilities in MobiSurvey and MobiPanels, Mobile Posse is helping to bring the research landscape to mobile in a meaningful way. The early interest we've seen in these products has been overwhelming."

"This partnership with Mobile Posse is a leap forward for mobile market research. MobiPanels and MobiSurvey are an ideal utilization of the advanced mobile panel technology we are actively using at SurveySwipe," said Vivek Bhaskaran, CEO of Survey Analytics. "With this exciting initiative we expect to dramatically proliferate mobile research methodologies like location-based surveys, passive data collection and in-the-moment customer feedback, while continuing to innovate and add more functionalities."

The MobiSurvey solution is built on Mobile Posse's homescreen platform, MobiCRM. The technology enables leading carriers and research providers to engage mobile subscribers through existing mobile home screen inventory with timely, rich media and interactive customer relationship management messages.

"iPinion is excited to work with Mobile Posse. The combination of iPinion's robust mobile survey platform and miVue passive data collection with MobilePosse's 10 million mobile consumers will give clients the most powerful mobile research tool available today," said Steve von Bevern, Senior Vice President Client Development and Service at iPinion .

About Mobile Posse:
Mobile Posse, Inc. is the leading provider of next-generation mobile marketing, CRM and research solutions for the idle screen. Mobile Posse enables advertisers, content providers, research organizations and wireless carriers to proactively reach consumers through the prime real-estate on the mobile phone. The first company to commercially launch graphically-rich and interactive idle screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry-leading results for marketers. Mobile Posse powers idle screen content and advertising delivery solutions for leading national and regional wireless carriers. The company's MobiSurvey and MobiPanels research solutions transform the way marketers, carriers and research organizations learn about consumers, via mobile. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA. For more information about Mobile Posse, please visit mobileposse.com.