The New Handset Owner Research Program Provides Behavioral Insight into Mobile Users

McLean, VA. Nov. 9, 2011 Mobile Posse, the leading provider of mobile homescreen CRM, advertising, and content solutions in the U.S., today announces a new owner insights research program for carriers and device makers. The New Handset Owner Research Program gives handset manufacturers and carriers tremendous insights into new handset owners.

The program generates responses from more than 100,000 new handset users that have had their phone less than 48 hours. Executed monthly, the program covers more than 100 different devices by 10 different OEMs across four carriers. It expands mobile research capabilities to the broadest handset types and most specific of mobile audiences.

Understanding mobile consumer trends and the evolving factors or criteria consumers weigh when purchasing a new device is important, said Jon Jackson, CEO of Mobile Posse. This program provides carriers and device manufacturers with timely, relevant answers to what is on the minds of todays consumers.

Insights from new handset owners are accrued along key timelines, including 48 hours after a new purchase, two weeks later and then, for example, 18 months later when customers typically become eligible for an upgrade or start considering their next handset purchase. Survey topics include things like selection criteria, purchase process, satisfaction, purchase intent and actual usage. Carriers and OEMs have an opportunity to craft questions specific to their needs throughout each phase of the process.

Key questions answered by Mobile Posses New Handset Owner Research Program include:

• When and why are consumers making the decision to buy different brands of mobile handsets?
• How are handsets and brands rated differently among power users and light users?
• What factors are driving choice among different handset brands?
• How do handsets compare in terms of usability?
• What consumer segments are recommending mobile handsets?
• How are these factors trending over time?

Built on Mobile Posses active homescreen platform, MobiCRM, the New Handset Owner Research Program enables leading carriers and device makers to engage mobile subscribers through existing mobile homescreen inventory with timely, rich media and interactive customer relationship management messages. Mobile Posse delivers more than 1 billion impressions a month to its highly engaged opted in subscriber base, and regularly achieves click through rates in the double digits. Mobile Posse reaches a nationwide panel of more than 10 million mobile consumers with active homescreen messaging.

About Mobile Posse:
Mobile Posse, Inc. is the leading provider of next-generation mobile marketing, CRM and research solutions for the idle screen. Mobile Posse enables advertisers, content providers, research organizations and wireless carriers to proactively reach consumers through the prime real-estate on the mobile phone. The first company to commercially launch graphically-rich and interactive idle screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry-leading results for marketers. Mobile Posse powers idle screen content and advertising delivery solutions for leading national and regional wireless carriers. The companys MobiSurvey and MobiPanels research solutions transform the way marketers, carriers and research organizations learn about consumers, via mobile. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA. For more information about Mobile Posse, please visit Tags: