Leading Mobile Messaging and Advertising Company Also Reaches 1.5 Million Hispanics and Two Million Android Users

McLean, VA - September 29, 2011 -- Mobile Posse, Inc., the leading provider of mobile home screen advertising and CRM solutions in the U.S., now reaches more than nine million mobile consumers with active home screen messaging -- 25 percent of which use smartphones. In addition, the company reaches 1.5 million Hispanics and two million Android users, allowing advertisers even greater capability and reach for targeting specific audiences. Mobile Posse delivers more than 1 billion impressions a month to its highly engaged opted in subscriber base, and continues to achieve click through rates in the double digits.

An increasing number of carriers utilize Mobile Posse to engage subscribers including Verizon Wireless, MetroPCS, U.S. Cellular, and Cricket. The Mobile Posse platform allows advertisers and wireless carriers to proactively engage consumers with graphical and interactive messages via the home screen of mobile phones. Consumers opt in to the free service to receive helpful and timely information, such as weather forecasts and local gas prices, along with valuable offers from national and local advertisers. Carriers leverage the platform to deliver fullscreen, full color CRM messages supporting customer service and product initiatives.

"Carriers and advertisers can specifically target additional demographics and reach more highly-engaged mobile consumers through Mobile Posse's rapidly expanding platform," said Jon Jackson, CEO of Mobile Posse. "We're excited to continue providing valuable offers and relevant information to the now nine million mobile consumers who look forward to receiving content from Mobile Posse every day."

About Mobile Posse:
Mobile Posse, Inc. is the leading provider of next generation mobile marketing and CRM solutions for the home screen. Mobile Posse enables advertisers, content providers, and wireless carriers to proactively reach consumers through the prime real estate on the mobile phone. The first company to commercially launch graphically rich and interactive home screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry leading results for marketers. Mobile Posse powers home screen content and advertising delivery solutions for leading national and regional wireless carriers. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA. For more information about Mobile Posse, please visit mobileposse.com