Mclean, VA-based Mobile Messaging and Advertising Company Generates More Than 750 Million Monthly Impressions via Home Screen Messaging

McLean, VA -- July, 15, 2011 -- Mobile Posse, Inc., the leading provider of mobile home screen advertising and content solutions in the U.S., now reaches more than seven million mobile consumers with active idle screen messaging -- 25 percent of which use smartphones. The company delivers more than 750 million impressions a month to its highly engaged opted in subscriber base, and continues to achieve click through rates in the double digits.

The Mobile Posse platform allows advertisers and wireless carriers to proactively engage consumers with graphical and interactive messages via the home screen of mobile phones. Consumers opt-in to the free service to receive helpful and timely information, like weather forecasts and local gas prices, along with valuable offers from national and local advertisers. Carriers leverage the platform to deliver fullscreen, full color CRM messages supporting customer service and product initiatives.

"Adoption of the Mobile Posse service continues to grow at an incredible pace," said Jon Jackson, CEO of Mobile Posse. "We're delighted that consumer reaction to our services has been overwhelmingly positive, and we look forward to providing valuable offers and relevant information to millions more to come."

About Mobile Posse:
Mobile Posse, Inc. is the leading provider of next generation mobile marketing and CRM solutions for the home screen. Mobile Posse enables advertisers, content providers, and wireless carriers to proactively reach consumers through the prime real estate on the mobile phone. The first company to commercially launch graphically rich and interactive home screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry leading results for marketers. Mobile Posse powers home screen content and advertising delivery solutions for leading national and regional wireless carriers. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA. For more information about Mobile Posse, please visit mobileposse.com.