16% CTR and over 25% of the Active Audience Reached Responds to a Mobile Survey

McLean, VA, April 13, 2011 – Mobile Posse Inc., the leader in idle screen advertising, announced today the results of a mobile survey it recently conducted on web-based deals and coupons. The survey, delivered to owners of mobile devices nationwide via the Mobile Posse application, drove an extraordinary 16% click-through rate from idle screen banner, with over 25% of the active audience responding to the survey.

Mobile Posse now reaches over 6 million mobile subscribers, almost doubling its consumer base in just 9 months. Delivering well over 750 million impressions a month and producing industry leading engagement rates through its innovative idle screen messaging platform, Mobile Posse is raising the bar once again for the extraordinary engagement and audience participation that can be achieved via mobile.

The survey, dubbed “Get the Best Deals Survey,” asked subscribers a number of questions about their coupon/deal use. Focused on web-based deal giants Groupon and LivingSocial; a shocking 66% of respondents had never heard of Groupon, and an even larger 73% had never heard of LivingSocial. Respondents were also asked what deals they are interested in receiving, see results below. Results such as this allow advertisers to evaluate audience interest and further target offers.

Mobile Posse’s solution can not only deliver graphically rich and interactive messages to the idle screen of mobile devices, but it also supports a wide range of calls to action such as click-to-call, click-to-web, click-to-video, and click-to-download, as well as the ability to conduct short form surveys and polls. Marketers can leverage this information to learn more about their target audience in order to refine their approach in reaching that audience. Mobile Posse’s platform is capable of delivering a survey and reporting performance results in just 3 days, making it a compelling complement to traditional surveying techniques used by researchers.

About Mobile Posse
Mobile Posse, Inc. is the leading provider of next-generation mobile marketing and CRM solutions for the idle screen. Mobile Posse enables advertisers, content providers, and wireless carriers to proactively reach consumers through the prime real-estate on the mobile phone. The first company to commercially launch graphically-rich and interactive idle screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry-leading results for marketers. Mobile Posse powers idle screen content and advertising delivery solutions for leading national and regional wireless carriers. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA. For more information about Mobile Posse, please visit www.mobileposse.com.
Media Contacts:
pr@mobileposse.com
Mobile Posse, Inc.