Mobile Consumers Want and Enjoy Receiving Free Sports Content

McLean, VA — Mobile Posse, Inc., a leading provider of idle screen delivery solutions for mobile content and advertising, today announced it has partnered with STATS LLC, the world’s leading sports information provider, for immediate availability of STATS’ sports content on Mobile Posse’s idle screen content and advertising delivery solution. According to surveys conducted with current subscribers of the service, Mobile Posse’s idle screen based delivery of latest sport scores and sports content are deemed valuable and engaging content by subscribers, consistently producing idle screen click-through rates in excess of 20%.

“As part of our focus on continued growth and reaching consumers through multiple channels, we are excited to be supporting Mobile Posse and their idle screen delivery solution,” said Eric Kutzin, Sales Manager at STATS LLC. “We are pleased with the resounding affirmation of mobile subscribers’ interest in STATS’ content and their desire to get it anywhere and anytime.”

STATS provides Mobile Posse with up-to-the-minute information for MLB, NFL, NBA, NHL, College Football, College Basketball and NASCAR. The product automatically updates real-time data and information on every player, team and event played.

“As part of our ongoing commitment to providing enjoyable, relevant, and valuable content for free to consumers, we have teamed up with a tier one sports content provider to meet the needs of our subscriber base – proactively delivering to subscribers information on sporting events they are interested in on their mobile devices,” said Heather McKenzie Carlisle, SVP, Consumer Experience, of Mobile Posse. “We have received very positive feedback from them; sports scores and sport trivia ranks very high in the list of content they enjoy receiving.”

Mobile Posse is the first company to commercially rollout the delivery of permission-based content and advertising messages to the idle screens (otherwise known as the home or welcome screen) of mobile phones in partnership with a U.S. carrier. Mobile Posse’s approach removes key stumbling blocks to mass adoption of mobile content, services and advertising by offering a non-intrusive, relevant, and superior consumer experience. Delivery of free engaging and valuable content provides attractive incentives for the consumers to opt in for occasional promotions and offers as part of the content. Brands target promotions and offers by Age, Gender, Zip Code, Time-of-Day, Day-of-Week, etc.

About STATS LLC
With more than 25 years of experience in sophisticated sports data collection, processing and distribution, STATS is the world's leading sports information, content and statistical analysis company. STATS offers a worldwide portfolio of sports information solutions, including the company's hallmark of real-time scores, historical sports information and turnkey fantasy sports operation along with AP editorial content, breaking sports news and photos. STATS' innovative sports information solutions are utilized in numerous business segments: professional teams; sports broadcast production, cable and satellite networks; interactive television; broadband, wireless and Internet; game developers and fantasy sports providers; print media and wire services. STATS is owned jointly by the Associated Press and News Corporation, with corporate offices in Bangalore, Barcelona, Beijing, Chicago, Hong Kong, London, Los Angeles, Mexico City, Milan, Mumbai, Münster, New York, The Hague and Tokyo. www.stats.com

About Mobile Posse
Mobile Posse, Inc., a privately-held company based in McLean, VA, is the leading provider of idle screen delivery solutions for mobile content and advertising. Using proprietary patent-pending technology, Mobile Posse allows marketers to radically enhance their reach and conversion rates in a convenient and cost-effective manner while strengthening relationships with consumers and carriers. Mobile Posse is the first company to rollout and deliver permission-based content and advertising messages to the idle screens of mobile phones in partnership with a U.S. carrier. For more information about Mobile Posse, please visit www.mobileposse.com.