Mobile Posse brings content and offers to the top screen of cell phones via Revol Perks

McLean, VA – Following the success of their joint consumer trial in spring 2007, Revol Wireless and Mobile Posse are now launching a full-scale commercial rollout of Mobile Posse’s permission-based mobile advertising and content solution. This partnership, branded as Revol Perks, will bring content, offers, and advertisements to the top level of Revol mobile devices. The software will be pre-loaded on handsets, and will be immediately available via download for existing subscribers to make it easy for customers to begin using this new solution.

During Mobile Posse’s trial with Revol, subscribers were invited to opt-into the Revol Perks program and download software to their phones. Mobile advertising campaigns were executed by brands such as: Panera Bread, Pizza Hut, Chili’s Restaurants, CBS, and Chevrolet, reaching thousands of Revol subscribers. Mobile Posse’s revolutionary technology increased Revol’s consumer loyalty and achieved an average total engagement rate of more than 40% for each campaign over the three month trial period.

“The trial’s consumer response was very positive. The opt-in rates achieved exceeded our expectations and it’s clear that Mobile Posse has accurately identified and implemented key elements needed for a successful mobile advertising solution. Revol Perks is a free application that provides consumers with highly useful and relevant content, as well as, discount offers,” said Rocky Crossland, CEO of Revol Wireless. “We’re excited to be the first carrier to offer this cutting edge solution.”

Mobile Posse is an innovative mobile advertising company launched by former AOL executives who have once again built one of the most scalable interactive advertising platforms in the world, this time for the mobile medium. Mobile Posse is the first to commercially introduce idle screen advertising on a US carrier. Their solution provides the most effective mode of delivery to date for mobile content and promotional offers while enabling customers to receive the information at various intervals when their phones are idle. By facilitating a personalized and targeted connection with consumers, Mobile Posse allows marketers to radically enhance reach and conversion rates in a convenient, cost-effective manner.

“Our trial with Revol provided us with confirmation from both consumers and advertisers that our solution is one of the most successful modes of marketing on mobile devices. It also confirmed that what consumers want is convenience, offers that match their interests and lifestyle, and an easy way to receive and redeem the discounts provided. We expect that the commercial rollout will provide further momentum for our solution and enhance consumer loyalty for Revol,” said Jon Jackson, CEO of Mobile Posse. “This is really about providing the best mobile offers/content solution for consumers."

Mobile Posse’s approach to content and advertising is based on the premise that by respecting consumers’ wishes and delivering a quality service, advertisers, carriers, and consumers will develop mutually beneficial relationships. Using the Mobile Posse solution, mobile carriers can facilitate easy access to content for their consumers, drive loyalty, and provide consumers a way to take advantage of timely offers and discounts. The solution drives discovery and usage of existing products and services, as well as create a wholly new revenue stream.

About Mobile Posse
Mobile Posse, Inc. is a privately-held mobile advertising solution provider based in McLean, VA. Using proprietary, patents-pending software, Mobile Posse allows marketers to radically enhance reach and conversion rates in a convenient and cost-effective manner while strengthening relationships with the consumer and carriers. Mobile Posse is the first company to rollout and deliver idle screen insertion advertisements in partnership with a U.S. carrier. For more information, please visit www.mobileposse.com.