Initial Customers to Receive Discount on Wireless Bill

Cleveland, OH – Wireless subscribers of Revol, a leading wireless carrier, today began testing revolutionary new mobile advertising solution from Mobile Posse that allows subscribers to receive content, advertising, and promotional offers via their cell phones. Revol is offering subscribers participating in the test a discount off of their wireless bill. The trial campaign will be available to subscribers in Cleveland, Akron, Canton, Youngstown, Toledo, and Columbus Ohio and Indianapolis Indiana, and is scheduled to run for 60 days.

“As a carrier who has prided itself on delivering cost-effective and innovative products and services to our customers, we are thrilled to be the first wireless carrier in the country to trial this technological innovation,” says Revol CEO/President, Rocky Crossland. “In the short-term, our subscribers will realize a one-time savings. Long-term, consumers will receive relevant information, and discounts on products that they deem to have significant value.”

In development for the past year, the content and ad delivery solution from Mobile Posse enables mobile customers to receive information delivered at various intervals to the top level of their mobile phone.

“There is no question that we are entering the age where wireless subscribers will have access to customized content, branded advertising, and promotional offers via their cell phones,” says Jon Jackson, Chief Executive Officer of Mobile Posse. “The key to our solution is that it delivers content in a seamless and unobtrusive manner that will be accepted and welcomed by consumers. By giving consumers the opportunity to opt-in and specify the types of content and offers they would like to receive, we are bringing to market the mobile advertising solution of choice.”

Customers interested in this introductory Revol trial offer, can receive the free software at participating Revol stores. Software can be downloaded and easily installed within minutes.

“We believe this special offer and the technology will be well received by our customers, as they expect such innovation from Revol,” adds Rocky Crossland. “The Mobile Posse solution allows for seamless transmission of content to the mobile phones and this provides a unique user experience we believe our customers will enjoy.

About Revol
Revol is a privately-held telecommunications company with headquarters in Independence, Ohio. Revol operates its unlimited, flat rate wireless service in Cleveland, Canton, Youngstown, Toledo, and Columbus, Ohio and in Indianapolis, Indiana. Revol is a cutting-edge brand aimed at enhancing today’s mobile lifestyle by offering a simple, affordable mobile phone service to customers that includes unlimited voice service, and unlimited text and picture messaging over a high-quality, all-digital wireless network for a flat rate without requiring long-term contracts. The service targets customers long under-served by traditional communications companies. In addition, Revol provides a variety of feature-rich mobile applications such as ring tones and mobile gaming. For more information on Revol, please visit www.revol.us.

About Mobile Posse
Mobile Posse creates innovative solutions for the mobile advertising market. It allows marketers to radically enhance reach and conversion rates in a convenient and cost-effective manner while strengthening relationships with consumers and carriers. Mobile Posse is the first company to rollout and deliver idle screen insertion advertisements in partnership with a U.S. carrier. The company is based in McLean, VA.