Mobile Marketing Association Announces 2009 Global Award Finalists

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Oct. 26 /PRNewswire/ -- The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

"The finalists for this year's Global MMA Awards represent the mobile marketing pioneers and thought leaders who continue to shape our industry's best practices through innovative and increasingly effective campaigns that raise the bar for all stakeholders within the mobile marketing community and beyond," said Mike Wehrs, president and CEO of the MMA. "As the mobile marketing channel evolves and our awards process grows more competitive each year, we look forward to honoring our industry's finest leaders and most successful campaigns."

The MMA received hundreds of submissions in 12 categories from companies across the globe. Finalists are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

The award finalists for the 2009 MMA Best Mobile Campaign, by category and region, are:

Display

North America

* Disney.com Mobile, The Walt Disney Company
* Dockers iPhone Shake, OMD
* Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America

* Banorte movil, Mobext
* Citroen: Real Time Maintenance Stage Detector, Media Contacts, Mobext & Citroen
* Trident Fresh, F.biz

Europe, Africa and Middle East

* Coca-Cola Buvez-Bougez, PHONEVALLEY
* Coca-Cola's Tele2 Happy Hour, Mobiento & IUM
* LMfootball.mobi, Livemobile (Pty) Ltd
* Soccer stars in your pocket, Mobiento

Asia Pacific

* Affle's SMS2.0 faces its Moment of Truth, Mindshare India
* Notorious BIG, The Hyperfactory
* PUMA F WAN, PHONEVALLEY

* Drinkspiration by Absolut, Absolut Vodka (Developed by: apegroup / Great Works / 24HR)
* Nokia Batman - The Dark Knight, 12snap Germany GmbH
* The Virtual Zippo Lighter App, Moderati, Inc.

Messaging

North America

* Best Buy Product Information on Demand, MyThum Interative
* Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L
* Text to Remember 9/11, Mobile Commons and September 11 Memorial & Museum

Central & Latin America

* Auto Racing SMS Advergame, HANZO SA
* Carefree Mobile Campaign, pontomobi interactive
* The Mummy 3 DVD Promotion, 2ergo

Europe, Africa and Middle East

* Keith Urban 2009 Escape Together World Tour, Sponsored by KC Masterpiece & Kingsford Charcoal, Powered by Mozes, Mozes, Inc.
* Kraft Foods Turkey / Patos, Mobilera
* Turkey Love Bonus, RABARBA ILETISIM HIZMETLERI

Asia Pacific

* Because We Can, The Hyperfactory
* Pampers Hearts Club, Procter & Gamble Philippines
* Quaker Oats Eat Well and Win SMS Promo, Pepsico International-Philippines

* Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell

Emerging Technologies

North America

* Ace Hardware Memorial Day Sale, Ace Hardware, Horizon Media & Mobile Posse, Inc.
* Groundbreaking LBA Trials Prove Effectiveness, Useful Networks
* Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America

* Bluetooth marketing at Pacaembu stadium, F.biz
* Close Up Mobile Campaign, pontomobi interactive
* Jeito Chiclets; Jeito Lhama, F.biz

Europe, Africa and Middle East

* Fanta More Play, The Hyperfactory
* Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI
* Vodafone myCampaign, Vodafone D2 GmbH

Asia Pacific

* Cadbury Be The Gorilla, The Hyperfactory
* The MegaSim - An advanced Device client working as a single discovery UI or SMS / USSD / Voice / GPPRS and 3G services, The Hyperfactory
* Transformers : Revenge of the Fallen, AURA Interactive

Multi-Mobile Channel

North America

* Rogers/Live Nation - Wireless Box Office, MyThum Interactive
* Rogers/MTV Leak Live Tour, MyThum Interactive
* The Bouncer iPhone App, Mobile Site and SMS Marketing Campaign, iLoop Mobile, Inc.

Central & Latin America

* ClubMovistar - Mobile Loyalty Program, Movistar Chile, AndinaTech
* Petrobras Brazil GP 2008, F.biz
* Skol Beats 2008 Mobile Campaign, pontomobi interactive

Europe, Africa and Middle East

* 'Handy leer? Fanta her!' (Need a top-up? Grab a Fanta!), YOC AG
* Mini Mobile Dealer, Mobile Dreams Factory
* Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI

Asia Pacific

* Selling Notebooks through Mobiles-A campaign for HP, Affle
* Sony Quantum Code, AURA Interactive
* The Car in my Pocket, Group M - Maxus
* Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company

Social Media

North America

* Gap StyleMixer iPhone App, AKQA
* Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media
* Toyota Matrix Dark Alley - Your Other You, The Hyperfactory

Europe, Africa and Middle East

* Garnier Seasons Greetings Generator, Mobile Dreams Factory
* My 2009 Resolution, Mobile Dreams Factory
* The Fastest on Facebook, Mobile Dreams Factory

Asia Pacific

* KFC engages consumer on mobile internet, Madhouse Inc.
* Sony Quantum Code, AURA Interactive

Cross-Media Integration

North America

* Live A Little, A lot, Team One/Lexus
* Sprint Win a Disney Vacation Sweepstakes, Vibes Media
* UPS jobs-Problem Solved, UPS & TMP Worldwide

Central & Latin America

* Dobre o seu salario, F.biz
* Super game + Figurinha, F.biz
* TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext

Europe, Africa and Middle East

* Be Cheeky and Eat By The Face, MOBILE ONE2ONE
* Vodafone McLaren Mercedes App, OMD Mobile
* Who Killed Summer 09 (Vodafone Group), OMD Mobile

Asia Pacific

* Go For It, Tribal DDB India
* Honda Jazz - Prodcasting, TELiBrahma Convergent Communications Pvt. Ltd
* The Olay mCoupon Campaign, P&G

* Becks City Attach 2009, Shine
* Pepsi Dear Mr. President, R/GA
* Ad Council That's Not Cool, R/GA

Best Mobile Campaign Overall:

* UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising
* Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI
* Who Killed Summer 09 (Vodafone Group), OMD Mobile
* TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext

The award finalists for the 2009 MMA Industry Awards are:

Innovation: Creativity

* SMS2.0 - Changing the paradigm for Mobile Marketing, Affle
* SMS2.0 - Changing the paradigm for Mobile Marketing, RABARBA ILETISIM HIZMETLERI A.S.
* The Fastest on Facebook, Mobile Dreams Factory

Innovation: Reach

* Save the Children Gaza ceasefire, Incentivated
* SCORECENTER, ESPN
* The 100.000 treasure boxes, Mobile Dreams Factory

Social Impact

* Center for Community Change Mobile Action Network, Mobile Commons Inc; and the Center for Community Change
* Earth Hour, The Hyperfactory
* Text ALIVE Mobile Donations, Mobile Accord Inc.

MMA Award for Overall Excellence

* Clickatell, Clickatell
* comScore & the GSMA in partnership with UK Mobile Operators - Telefonica O2, Vodafone, Orange, T-Mobile, and Three UK K
* Fanta Stealth Sound System, Ogilvy Advertising

The award finalists for the 2009 MMA Academic awards are:

Individual

* Tao (Tony) Gao, Northeastern University
* Margherita Pagani, Bocconi University
* Michael J. Becker, VP Strategy, iLoop Mobile

Institution

* Ball State University, Ball State University
* Woodapples - Information people love, tisco & TU Vienna

The MMA will announce all award winners and recognize the finalists at the Annual Global Awards dinner and ceremony on the evening of November 17 in Los Angeles. Each year, the MMA's highly anticipated awards ceremony serves as the concluding event at the MMA's Mobile Marketing Forum (www.mobilemarketingforum.com).

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit http://www.mmaglobal.com/www.mmaglobal.com.

FOR MORE INFORMATION:
North America
Valerie Christopherson or
Kate Mossbarger
Global Results Communications (GRC)
+1 949 608 0276
mma@globalresultspr.com