CTIA IT & Entertainment is once again just around the corner.

This year I'll be participating on a panel discussion entitled, "Mobile Advertising Strategies & Potential". Other panelists include executives from Yahoo!, HipCricket, RingPlus, Zoove and others who are (re)defining the mobile advertising world.

Last week I received a few prep questions for the session, one of which I'll share in advance.

Q: How has the mobile advertising landscape changed in the past 12 months from your POV?