Leading Mobile Messaging and Advertising Company Helps Carriers Deliver Usage Alerts to the Most Viewed Real Estate in Mobile, the Homescreen.
Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS. MetroPCS has launched MyExtras, a free informational service for MetroPCS customer that includes idle-screen advertising and discount offers from retailers, becoming the first carrier in the U.S. to launch idle-screen customer relationship management services for its subscribers. MetroPCS tapped Mobile Posse’s newly launched MobiCRM idle-screen platform for wireless carriers. Mobile Posse Inc. has launched MobiCRM, a new idle-screen CRM platform for wireless carriers. MobiCRM enables carriers to reach their customers with graphical and interactive messages on their cell phone’s idle screen. The platform lets carriers leverage largely unused idle screen inventory for proactive and ongoing customer communications. Mobile Posse’s idle-screen platform powers MetroPCS MyExtras, a free informational service for MetroPCS customers. MetroPCS is the first carrier in the U.S. to launch idle screen CRM services for its subscribers. | ||||||||||||
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