Idle screen advertising campaign reaches over 1MM mobile users, generates average CTR of 20%

MCLEAN, VA, February 2, 2010 – Mobile Posse is helping Ford Motor Company to drive consumer interest in its all-new 2010 Ford Taurus. During November and December 2009, Ford ran a national campaign promoting the launch of the redesigned Taurus to Mobile Posse’s opted-in base of mobile consumers.