Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

The automaker tapped Mobile Posse for the campaign, which ran during November and December. Ford ran a national campaign promoting the launch of the redesigned Taurus, reaching more than 1 million of Mobile Posse’s opted-in base of mobile consumers across 210 designated market areas (DMAs).