Jon Jackson, Founder and CEO of Mobile Posse, is a force to be reckoned with. By creating a successful and trusted mobile messaging channel, Jackson created a new form of mobile marketing that targets the most valuable real estate on devices: the home screen. Although Jackson worked as a consultant with companies such as Prime Media and HBO, his true passion is inventing. Following his time at AOL Mobile, Jackson founded Mobile Posse, the leading provider of the next-generation mobile marketing and mCRM solutions for the home screen. In a recent interview with WashingtonExec’s Aisha Jamil, Jackson talks about the future of mobile marketing, active home screen messaging and what a small business can do to kick-start its own mobile marketing campaign.

Read the interview here.